Maximize ROI with AI: Mastering Outbrain Campaigns for Performance

Artificial intelligence – it’s evolved from a trendy buzzword to a critical tool reshaping how advertising campaigns are managed and optimized. With privacy and respecting the consumer still the future, context and AI are the best way to drive efficiency with this in mind. 

Small and mid-sized business marketers are leading the charge of this momentum, with 50% saying insufficient automation and AI adoption holds them back from achieving their goals. While AI isn’t a novel topic, its growth continues to deliver innovative ways for campaigns to deliver a quality and scale that wasn’t previously capable. 

At Outbrain, we’ve built AI into the heart of our prediction platform. Doing so, machine learning and automation optimizes each campaign lever that influences ROI, giving time back for performance marketers – and human intelligence – to drive impact at higher levels of strategy. 

Bid Smarter, Not Harder

At the core of any successful campaign is an effective bidding strategy working towards your outcome. However, manual bid optimization is a time-consuming process for even the most dedicated performance marketer. 

With Outbrain’s bid automation technology, machine learning and predictive algorithms set appropriate bids in real-time, accounting for countless bidding signals that are otherwise hidden when optimizing manually. This automated solution does the legwork in optimizing for engagement and conversion goals, so that marketers can spend their resources elsewhere in fine-tuning campaign strategy. 

Win Moments of Relevance While Being Privacy-First 

At a time where privacy regulations are creating change across the industry, marketers are left wondering what the future of digital engagement will look like. With 17 years dedicated to data and privacy, Outbrain offers a compelling alternative. 

Direct publisher relationships enable the platform to deeply understand user interests, using AI and machine learning to harness advanced contextual signals and predict outcomes with data that is privacy-centric by design. This privacy-first approach gives marketers a more effective way to engage their audiences in moments of relevance. It’s more than adapting to new rules but actually setting a better standard for meaningful digital interaction.

Customize Creative for Greater Engagement

High conversions and scalable growth is becoming increasingly influenced by creative quality, type, and relevance than we may realize. Ask any performance marketer and they’ll say breaking free from generic stock imagery and providing creative localization are challenges that are not just time-consuming and limiting, but also involve guesswork that is suboptimal for strong ROI.

So, why not something data-driven? Outbrain’s Creative Automation tools transform ad personalization and creative optimization into a simple and automated process, using generative AI and predictive insights as the “palette and brush” of a digital canvas. It removes the barriers to achieving peak performance, providing better opportunity to drive higher conversions and scalable growth effortlessly.

Attain Performance Excellence for Your Brand

AI offers immense potential for realizing performance excellence, but the way in which it is deployed is the choice of every marketer. In the business of driving performance and quality outcomes, Outbrain’s AI solutions not only address the core challenges marketers face in every campaign, but empowers human intelligence to do what it does best – strategize and innovate. By automating the intricate details, marketers are able to re-think what is possible.