Key Takeaways from Affiliate World Europe 2024: All the Buzz from Budapest
Affiliate World Europe 2024 was nothing short of extraordinary. Held in the vibrant city of Budapest on September 5-6, it brought together a record-breaking crowd of over 7,500 affiliate marketing professionals. Imagine the buzzing energy in an exhibition hall filled with 380 exhibitors eager to share the next big thing in affiliate marketing. Deals were struck, partnerships blossomed, and the networking opportunities? Endless! If you weren’t there, you missed out on a marketplace as busy as ever, with legendary after-parties that continued the business conversations well into the night.
But beyond the deals and parties, the magic of AW Europe truly lies in the knowledge shared on stage. The main stage and breakout sessions were jam-packed with insights that left us all fired up. The brightest minds in the industry delivered eye-opening talks, introducing data-driven strategies and innovative ideas that will shape the future of affiliate and e-commerce marketing. It’s hard not to leave this event without feeling empowered and ready to take on new challenges!
Let’s dive into some standout moments from the event.
Industry Power Players on the AW Main Stage
Day one of Affiliate World is always reserved for the crème de la crème, and Budapest 2024 didn’t disappoint. You can find the full agenda here.
Attila Odri: how to make your first million as an affiliate
One of the early highlights was Atilla Odri. The paid advertising and SEO wizard took the stage to share his blueprint for making your first million in affiliate marketing. Known for his practical, hands-on approach, Atilla didn’t just talk theory – he gave us actionable steps backed by his years of experience. Whether you’re just starting out or already established, his presentation was a treasure trove of insights designed to drive success.
Andraž Tori: AI for affiliate marketing, an Outbrain perspective
Andraž Tori, Outbrain’s Chief Product Officer, also graced the stage, providing us with the latest updates from Outbrain, specifically tailored for performance marketers. His talk struck a chord with those looking to harness the power of AI in open internet advertising, a hot topic that promises to reshape the landscape. He showed how Outbrain uses AI, at the core of its prediction engine, which is unique in the market, to drive efficiency and performance excellence. This is particularly relevant for affiliates and performance marketers, as these automated solutions not only enable them to effectively reach their target audiences, optimize creatives, and drive traffic, sign-ups, and conversions, but also liberate valuable time. By streamlining processes, they can focus on more strategic aspects of their operations, ultimately enhancing efficiency. As the adage goes, time is a precious resource – freeing it up paves the way for greater profitability and long-term success.
Outbrain, the godparent of native advertising, has consistently been at the forefront of ad tech innovation. Tori’s presentation not only reminded us of Outbrain’s pivotal role in the industry, but also gave us a sneak peek into the future of native programmatic advertising. He introduced new advanced features designed specifically for search arbitrage within Outbrain DSP, showcasing how these innovations will help performance marketers do exploration and testing phases easily and efficiently, to drive better results. The presentation left many of us excited to apply these innovations to our own campaigns.
Nadim Kuttab: The native advertising expert
For the AW sessions on advertising, Nadim Kuttab from Xevio, was a standout. Nadim is a seasoned expert in the world of native advertising, having worked closely with platforms like Outbrain, Taboola, and others to elevate affiliate, brand, and arbitrage campaigns to new heights on a global scale. Nadim walked us through the steps to creating successful native ad campaigns, while emphasizing the pivotal role of content, creativity, and AI in scaling these campaigns effectively.
Sasha Vitez: Deep dive into Google Ads
Then came Sasha Vitez, Senior Growth Consultant at Google, who dazzled the audience with a deep dive into Google Ads optimization and AI integration. His session was a masterclass on leveraging Google’s platform to scale your business while maintaining compliance and ensuring top-tier consumer insights.
Rory Flynn & Rohit Ajmani: Scaling affiliate success with Meta
Rory Flynn, founder of Systematiq.ai, and Rohit Ajmani, CEO of Idea Clan, both took the stage in their individual sessions to dive deep into scaling Meta ads effectively. Rory stressed the game-changing role of AI in ad creative systems, which is transforming the landscape of digital advertising. Ajmani highlighted how automation is revolutionizing the way advertisers generate leads and optimize search arbitrage funnels. They both shared strategies that allow seamless scalability while maintaining efficiency and creativity. So, if you’re looking to push your Meta ad campaigns to the next level, understanding the synergy between AI, creative content, and automation is essential.
We’re buzzing, are you?
The buzz didn’t stop there – post-panel conversations continued outside the main stage. At Outbrain’s bright and unmistakably orange booth, we had many discussions on how to maximize the benefits of the platform’s tools. It was a perfect blend of learning and networking that epitomized the spirit of AW Europe.
Check out a memorable moment captured below – proof that AW Europe 2024 was truly the place to be!
See you at the next event!
