Join Outbrain at DMEXCO 2024: Pioneering the Future of the Open Internet
As the digital advertising landscape continues to evolve at breakneck speed, DMEXCO remains the premier event where industry experts explore the latest innovations, share insights, and discuss the future of advertising. Outbrain is thrilled to return to DMEXCO 2024 in Cologne, where we’ll dive deep into the technologies and strategies that are shaping the future of the open internet. Mark your calendars for September 18-19, 2024, and join us as we take the stage, network with peers, and showcase our latest innovations.
DMEXCO: A Crucial Hub for Industry Innovation
In 2023, DMEXCO drew over 40,000 visitors from 91 countries, reflecting the event’s power to drive industry trends and foster new connections.
This year, the conversations at DMEXCO are expected to revolve around some of the industry’s most pressing issues: the evolving role of AI in advertising, the impact of privacy regulations on data collection, and the future of digital advertising in a (not so) cookieless world. At Outbrain, we’re excited to be at the forefront of these conversations, as we believe these discussions are critical to shaping the future of the advertising world.
Outbrain at DMEXCO 2024: What to Expect
Our mission is to drive meaningful engagement on the open internet. We’re passionate about independent journalism and believe in the power of technology to enhance user experiences while supporting publishers and advertisers alike. At DMEXCO 2024, we’ll be showcasing how our cutting-edge technology predicts moments of engagement and drives measurable outcomes for our partners. We’ll also reinforce our commitment to independent journalism.
Here’s a glimpse of what we have planned:
Fireside Chat | September 18th | 1:00 pm – 1:18 pm
Moments of Discovery: Revolutionizing the Open Internet with Cutting-Edge Tech
Join us for a fireside chat that delves into the mobile-first, video-driven world. Discover how Outbrain is leveraging technology to champion user experience on the open internet, and learn about the crucial role of independent journalism in an industry dominated by walled gardens. This session should not to be missed by anyone interested in the future of digital advertising!
Stephanie Himoff, EVP Global Publishers at Outbrain
Phillip Laudien, Managing Director DACH at Outbrain
Robert Blanck, General Manager Advertising & E-Commerce at Axel Springer
Panel | September 18th | 3:50 pm – 4:28 pm
Third-party Cookies: The End of a Brief Cookie-Free Era
The future of online data collection is one of the hottest topics in the industry right now. In this panel discussion, we’ll reassess the current landscape with leading experts and explore what the return of third-party cookies means for advertisers and publishers.
Liesbeth Mack-de Boer, Managing Director EMEA at Outbrain
Lori Goode, CMO at Index Exchange
Jens Depenau, Expert Partner Data Strategy at GroupM
Patrick Stoltze, Country Manager CEE at Integral Ad Science
Fireside Chat | September 19th | 11:40 am – 12:00 pm
The Future of Advertising on the Open Internet
Join Outbrain CEO David Kostman as he shares his vision for the future of advertising on the open internet.
David Kostman, CEO at Outbrain
Networking and More at Outbrain’s Booth
Beyond our sessions, we invite you to visit us at our booth (Hall 6, Booth C-23) where our performance and branding experts will be on hand to discuss how Outbrain can help you achieve your advertising goals. Whether you’re looking to enhance user engagement, drive measurable outcomes, or simply learn more about our solutions, our team is ready and waiting to meet you.
And in true Outbrain tradition, we’ll be wrapping up the first day of DMEXCO with a networking event at our booth. Join us on Wednesday, September 18th, from 5 pm for a refreshing Bavarian beer. The perfect opportunity to unwind, connect with industry peers, and toast to a successful first day!
I hope to see you in Cologne for DMEXCO 2024. Don’t miss the chance to be part of these pivotal conversations and explore how Outbrain is shaping the future of the open internet.
