Affiliate Success: How Palma Media Achieved a 35% Revenue Surge with Outbrain
Affiliate marketers know that success in this fast-paced industry hinges on innovation, strategy, and smart partnerships. For Palma Media, a leader in performance media buying, the stakes were high when they decided to expand beyond their original verticals. The challenge? Navigating new affiliate sectors while maintaining high-quality traffic and maximizing returns. The solution? A game-changing partnership with Outbrain.
Breaking Barriers in Affiliate Marketing
Palma Media set an ambitious goal: venture into untapped verticals within the affiliate marketing industry. But this wasn’t just about entering new markets; it was about mastering them. Outbrain stepped in as more than just a platform – it became a trusted partner, advising on shifts in affiliate networks to provide hands-on support in media buying and campaign management.
The Secret Sauce: Strategic Collaboration
Beyond tools and technology, Outbrain’s account management team delivered invaluable insights, sharing best practices for Palma Media’s new ventures in health and e-commerce, empowering them to execute campaigns with precision and creativity.
The Impact: Revenue Boost and More
The results speak volumes. Within just six months, Palma Media achieved:
- 35% revenue growth
- 8,000 conversions
- 30% of leads via Outbrain
Ready to See How They Did It?
Want the full story on how Palma Media cracked the affiliate marketing code? Dive into the details and discover actionable insights for your business.
Read the full case study here.
