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posts in category:

Media Planning

Media Planning
Media Planning
Native Header Bidding
Native Header Bidding: New Opportunities to Engage Customers with Outbrain
Ayal Steiner

Ayal Steiner
Media Planning
How to do attribution reporting in a cookieless future
Navigating the Cookieless Era Part 6: Conversion Attribution Reporting and Closing Thoughts
Stephanie Sentuc

Stephanie Sentuc
Media Planning
What is cohort marketing? Explore alternatives for user identity solutions via cohorts
Navigating the Cookieless Era Part 5: What is Cohort Marketing? Google Privacy Sandbox and Seller-Defined Audiences
Stephanie Sentuc

Stephanie Sentuc
Media Planning
Explore identity management solutions to overcome the obstacles of cookieless user tracking.
Navigating the Cookieless Era Part 4: Exploring Identity Management Solutions - First-Party Data, Universal Identifiers, Data Clean Rooms
Stephanie Sentuc

Stephanie Sentuc
AI in Marketing & Advertising
Navigating the Cookieless Era Part 3: Rethinking Media Planning with Contextual Targeting and AI
Stephanie Sentuc

Stephanie Sentuc
Media Planning
Navigating the Cookieless Era Part 2: Facing the User Identification Problem
Stephanie Sentuc

Stephanie Sentuc
Media Planning
Navigating the Cookieless Era: It's Not About Cookies, It's About Profiling
Stephanie Sentuc

Stephanie Sentuc
Media Planning
Programmatic Vs Display Network Advertising: What’s the Difference?
Laura Kloot

Laura Kloot
Agencies
What Does a Digital Marketing Company Do?
Laura Kloot

Laura Kloot
Media Planning
The Beginner's Guide to Contextual Advertising
Laura Kloot

Laura Kloot
Agencies
5 Reasons to Advertise on Microsoft News via Outbrain
Tara Hassan

Tara Hassan
Holiday Marketing
5 Tips to Overcoming a Challenging Holiday Season
Ania Rivera

Ania Rivera
Media Planning
3 Reasons Why You Should Activate Smartlogic
Claudie Mille

Claudie Mille
Media Planning
Outbrain Supports LiveRamp Authenticated Traffic Solution to Enable Stronger Post-Cookie Addressability
Katie Secret

Katie Secret
Branding
All Eyes on the Ads? What Marketers Can Learn from Super Bowl Commercials
Christoph Kruse

Christoph Kruse
Content Marketing
3 Reasons Why Small Businesses Can Start the New Year Strong
Laura Kloot

Laura Kloot
Media Planning
5 Digital Marketing Trends That Are Changing the Way Advertisers Buy Media
Christoph Kruse

Christoph Kruse