13 Digital Marketing Podcasts You Must Subscribe To
Since first launching in the mid-noughties, podcasts have become an integral part of the online landscape. Today, a reported 44% of the US population have listened to a podcast – with 80% tuning in to all or most of each podcast episode.
That’s pretty amazing, averaging out to about seven shows per week!
For marketers and advertisers, podcasts are a great method for staying abreast of all the important news and updates taking place within the digital marketing space.
Podcasts have truly granted many of us sweet serenity from the chaos of littered inboxes, busy media outlets, and not enough time in the day to stay on top of it all. With the freedom to listen instead of actively reading, these sound-based marketing lessons have become influential in how we learn.
But with every popular channel comes options, making it hard to decide what’s worth subscribing to.
To save you the hard work, I researched, tuned in, and mulled over the ratings of dozens of podcasts to create a list of the best digital marketing podcasts. Because, as a marketer, every minute you could be learning something new counts.
- Marketing Scoop by SEMrush
- Seeking Wisdom by Drift
- Marketing School
- Everyone Hates Marketers
- Call to Action by Unbounce
- Growth Marketing Toolbox
- Duct Tape Marketing
- The Marketing Companion
- ProBlogger Podcast
- Marketing Smarts
- The Jeff Large Podcast
- Copyblogger
- Online Marketing Made Easy
1. Marketing Scoop by SEMrush
The Marketing Scoop podcast started back in August of 2017 as a way for the SEMrush team to turn its comprehensive digest of information about the search world into an easier format for audiences to catch up on the latest digital marketing news.
In its first season alone, the show included recognized industry experts like Barry Schwartz, Larry Kim, Aleyda Solis, Jim Banks and many more. But after outgrowing an SEO/PPC only focused perspective, season two has marked a new frontier for the Marketing Scoop podcast, covering everything from news, trends, and in-depth discussions on SEO, Advertising, Content Marketing, and Success Stories.
Start with episode: How Did CoSchedule Drive 7 Million Visits to this Blog Post?
Listen on: iTunes, Android, Stitcher, Overcast, Spotify
2. Seeking Wisdom by Drift
Introduced in May of 2016, the Seeking Wisdom podcast was created by Drift to dig into CEO David Cancel’s wealth of knowledge from his 20+ years building startups. Every episode, host Dave Gerhardt grabs a coffee with David for 15-20 minutes to discuss leadership principles, books that have changed their personal and professional outlook, and meet with the best of the best across sales, marketing, product, growth and more. But only a handful of episodes in, audiences were hungry for more tactical content. This led the two to switch gears and re-launch Seeking Wisdom as part of Drift, sharing everything about the process of building Drift each week. Tune in if you want to learn from their experiences.
Start with episode: Here’s The Secret To Coming Up With The Best Content Ideas Of Your Career
Listen on: iTunes, Stitcher, Soundcloud
3. Marketing School
Whereas your typical marketing podcast runs anywhere from 20 to 60+ minutes, Marketing School addresses one key issue in as little as three. Of course, we wouldn’t expect anything less than innovative from digital marketing guru, Neil Patel. Joined by Eric Siu of Single Grain, the Marketing School podcast provides quick tips to take your business to the next level right away. And in such a short format, these guys can (and do) bring you actionable lessons every single day.
Start with episode: How to Do Content Marketing on a Budget
Listen on: iTunes, Stitcher, YouTube, Google Play, Soundcloud, Spotify
4. Everyone Hates Marketers
The first episode of the Everyone Hates Marketers podcast launched in March of 2017. Since then, host Louis Grenier, Content Lead at Hotjar, has recorded 90 episodes in an attempt to guide listeners in the right direction towards remarkable marketing. A show meant for those who are sick of shady, manipulative tactics, each week, Louis interviews marketers who aren’t afraid to cut through the garbage and speak the truth. So, if you want to learn how to get more visitors, leads, customers, and long-term profits the right way, be sure to check it out.
Start with episode: How to Scale Content Creation Without a Team
Listen on: iTunes, Stitcher, Spotify
5. Call to Action by Unbounce
Unbounce is known for their actionable insights when it comes to building landing pages and optimizing for conversions.
With an extensive library of resources, tools, and even its own yearly conference, their Call to Action podcast is an extension of all the great contributions already being made on their behalf to the larger marketing community.
While the show is currently on hiatus, there are dozens of episodes dating back to 2015 which break down both the art and science of the Unbounce craft, from strategy and planning to execution, measurement, and optimization. Subscribe to create amazing marketing experiences that convert like crazy.
Start with episode: How To Use Analytics To Spur Creativity
Listen on: iTunes, Player FM, Spotify, Podbean
6. Growth Marketing Toolbox
Hosted by Nicholas Scalice from Earnworthy, the Growth Marketing Toolbox is a podcast dedicated to exploring the latest and greatest growth marketing tools and technology. Each week, Nicholas, a growth marketer specializing in landing page design, A/B testing, and conversion optimization, interviews the folks who make, market, and use these tools – from marketers to product creators, startup founders, marketing technologists, and more. If you’re looking for sound advice, strategies, and tactics to help you level up your current stack, this is the podcast for you.
Start with episode: Building a Content Marketing Machine
Listen on: iTunes, Stitcher, Player FM, Spotify, Soundcloud
7. Duct Tape Marketing
John Jantsch is the man behind Duct Tape Marketing, the popular small business marketing guide turned consultancy and online destination for everything to do with, you guessed it… small business marketing.
For over a decade, John has interviewed thought leaders, experts, and authors, granting him access to the industry’s most respected individuals for his Duct Tape Marketing podcast.
Discover their business marketing tips, tactics, stories, secrets, and resources every week or binge on upwards of 100 episodes.
Start with episode: How to Create Ridiculously Good Content
Listen on: iTunes, Stitcher, Play FM, Podbean, Spotify
8. The Marketing Companion
Mark Schaefer of {grow} is one of the most recognized names in marketing, and Tom Webster is an insightful and pithy researcher and raconteur.
With 50 years of marketing experience between them, they make up the entertaining duo behind The Marketing Companion podcast.
An on-demand radio show which delivers creative commentary on the world of digital business and features “celebrity” guest appearances, with over 140 episodes dating back to 2013, these guys tackle it all.
Start with episode: The Politics of Content Marketing
Listen on: iTunes, Stitcher, Play FM, Podbean, Spotify
9. ProBlogger Podcast
Darren Rowse is a full-time blogger who’s been able to successfully monetize his craft. His site, ProBlogger, is dedicated to helping others acquire the skills he’s picked up since starting his blogging career back in September 2004.
Just over ten years later, Darren started the ProBlogger Podcast for those who prefer to learn through listening. 270 episodes in, Darren is still going strong, teaching listeners how to create compelling content, find readers, deepen engagement, and make money through a variety of income streams through blogging every week.
Start with episode: Create 10 Blog Post Ideas for your Blog
Listen on: iTunes, Stitcher, Podbean, Spotify
10. Marketing Smarts
The brainchild of Ann Handley, our favorite content marketing queen, MarketingProfs has become the go-to online resource for all things marketing – from educational articles to training programs, online events, and conferences. Way ahead of their time, the team at MarketingProfs, which works to serve people who care about people, practices, and results, launched their first 30-minute episode of the Marketing Smarts podcast back in October of 2012. And now, every week we can look forward to in-depth interviews with smart marketers from all walks of life.
Start with episode: A Simple Formula for Effective Content
Listen on: iTunes, Player FM, Podbean, Spotify
11. The Jeff Large Podcast
Jeff Large is the owner and Team Lead at Come Alive Creative, a podcast strategy, and production agency. It should come as no surprise then that he’s using his expertise in the area of podcasting and audio production to host and produce his own show, aptly titled, the Jeff Large Podcast. Lover of powerful stories, making the complicated understandable and collaborating with others, each episode, Jeff interviews inspiring business owners, experts, and specialists to discover the principles of their success. From Joanna Wiebe to Andy Crestodina, choose from 64 episodes of pure educational bliss and get ready to learn something new.
Start with episode: Conversion Copywriting: Execute Closer to the Transaction
Listen on: iTunes, Stitcher, Spotify, Simplecast
12. Copyblogger
Long have marketers looked to Copyblogger for advice on how to create killer online content. What started as a one-man blog by founder Brian Clark, has evolved into a highly profitable company thanks to its useful copywriting and content services.
And today its podcast, Copyblogger FM, brings you original programming through a cast of rotating experts who analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.
Hosted by Co-Founder and Chief Content Officer, Sonia Simone, the short-form broadcast airs every week.
Start with episode: Storytelling for Modern Content Marketing
Listen on: iTunes, Stitcher, Podbean, Player FM, Spotify, Rainmaker.FM
13. Online Marketing Made Easy
You’ve seen her present at Social Media Marketing World and have read her cheat sheets on growing your email list, picking the right webinar topic, and more. Amy Porterfield is everywhere these days, including on her very own highly rated podcast, Online Marketing Made Easy.
In addition to mini marketing masterclasses and step-by-step guides, each episode is designed to help listeners take immediate action on the most important strategies for starting, scaling, and automating your online business. Dig into the online trenches with Amy every week.
Start with episode: The Post-It Content Creation Mini Training
Listen on: iTunes, Stitcher, Podbean, Player FM, Spotify
Tune in or drop out
Whether you’re already an avid podcast listener or are looking to try a new channel to get your digital marketing resources, this list features a little something for everyone.
As the world wide web only becomes more saturated with content, I foresee audio-based education as the relied upon outlet for marketing professionals in the future. So subscribe now, or risk missing out on valuable insights simply not found on your current blog/newsletter circuit.
