Outbrain teams up with PRCA to offer PR professionals insights & tools to make their content work harder

We are delighted to announce an exclusive content marketing partnership with the Public Relations Consultants Association (PRCA) in the UK, aimed at helping its members to embrace content marketing and maximise the value of their online assets.

The rise in popularity of content marketing and what it means for the PR industry is a topic hotly debated. There is no doubt that content is the bread and butter of traditional PR and that PR professionals are skilled content creators. However, what remains a challenge for the industry is making sure that people see this content, whether owned, earned or paid media. With the rapid expansion of the content marketing space and a shift in brands wanting to work with fewer agencies, PR needs to adapt, embrace new technologies and capitalise on this opportunity to create a holistic approach to content creation, distribution and measurement.

PR agencies and in-house PR teams know that increasing the ROI of any content and ensuring that it is amplified across multiple channels, is going to put them in a good position when it comes to accountability. We are very excited to partner with the PRCA and to help its members maximise their hard fought-for coverage, making it work harder and deliver greater ROI. Outbrain is the only company of its kind to be endorsed by the PRCA and become a specialist partner in content marketing.

Read the full story here.

“Is paid media as important as earned media in today’s PR world?” – Join Outbrain and a panel of in-house and agency PROs for an exclusive roundtable event to debate the importance of paid vs owned media and their place within the future of the PR industry. To request invitation email us at: eumarketing@outbrain.com