50 Content Marketing Influencers to Follow in 2017
A way to stay current on relevant topics and engage with others in the marketing industry is to follow experts on Twitter. For those looking to bone up on content marketing, we’ve curated a list of 50 influencers who will keep you up-to-date with the ins and outs of the content world.
Some of them are prolific thought leaders grounded in many years of experience, others are practitioners executing inside larger companies. Some are focused specifically on content marketing others have a track record of baking great content into their larger marketing strategies. Some focus more on the distribution and engagement components of social and influencer marketing, and others love the art of creating.
Whoever you choose to follow, these people will take you on an exciting and educating journey into the world of content. Enjoy the ride!
1. Joe Pulizzi: Founder of Content Marketing Institute and Content Marketing World. Author of Content Inc. @JoePulizzi
2. Stacy Minero: Head of Planning & Creative Agency Development at Twitter. @sminero
3. Chad Pollitt: Co-Founder of Relevance.com and faculty at Rutgers University and the Kelley School of Business. @ChadPollitt
4. Karen McGrane: Founder of UX consultancy, Bond Art + Science, previous VP of UX at Razorfish, and author of Content Strategy for Mobile. @karenmcgrane
5. Mark Schaefer:Author of five best-selling marketing books, college professor and co-host of the Marketing Companion podcast. @markwschaefer
6. Ardath Albee: Author of two marketing books and CEO of Marketing Interactions, a B2B consultancy. @ardath421
7. Renee Blodget: CEO and Founder of Magic Sauce Media, and founder of We Blog the World, a travel and culture online magazine. @magicsaucemedia
8. Rebecca Lieb: Previous VP at Econsultancy and Editor-in-Chief of The ClickZ Network, including the running of SearchEngineWatch. Strategic advisor, speaker, and author of several marketing books. @lieblink
9. Joe Lazauskas: Editor-in-Chief at Contently and their publication The Content Strategist. @JoeLazauskas
10. Carla Johnson: Chief Experience Officer at Type A Communications, Vice Chair of the Business Marketing Association, and author of Experience: The 7th Era of Marketing. @CarlaJohnson
11. Shane Snow: Award-winning journalist, best-selling author of Smartcuts, and Founder of Contently.@shanesnow
12. Alex Hisaka: Head of Global Content Marketing at LinkedIn, previously at Salesforce and Desk. @alexhisaka
13. Robert Rose: Chief Strategy Advisor at Content Marketing Institute and co-host of the podcast This Old Marketing. @Robert_Rose
14. Jessica Gioglio – Head of Content Lab at Sprinklr and co-author of, “The Power of Visual Storytelling: How to How to Use Visuals, Videos, and Social Media to Market Your Brand.” @savvybostonian
15. Larry Kim: Founder of Wordstream and top columnist at Inc. @larrykim
16. Heidi Cohen: Chief Content Officer at Actionable Marketing Guide and President of Riverside Marketing Strategies. @heidicohen
17. Nadya Khoja: Director of Marketing at Vengage and contributor to Entrepreneur and The Next Web. @NadyaKhoja
18. Sujan Patel: Co-Founder of WebProfits growth marketing agency, and partner in several software companies, including ContentMarketer.io, Narrow, Quuu, and Mailshake. @sujanpatel
19. Jeannine Rossignol: VP of Marketing and Communications at Xerox, and conference speaker. @j9rossignol
20. Brian Honigman: Content Marketing and Social Media consultant, CEO of Honigman Media, contributor at Forbes and WSJ, and adjunct professor at NYU. @BrianHonigman
21. Michael Brenner: CEO of Marketing Insider Group, author of The Content Formula, and previous Head of Digital and Content Marketing for SAP. @BrennerMichael
22. David Meerman Scott: Keynote speaker and author of 10 best-selling marketing books. Previously VP of marketing for two publicly traded companies. @dmscott
23. Dan McGaw: Former Head of Marketing at Kissmetrics, Head of Growth at Codeschool, and now Founder and CMO of EffinAmazing, an analytics and growth consultancy. @Danielmcgaw
24. Andy Crestodina: Co-Founder of Orbit Media, speaker, and author of Code Chemistry. @crestodina
25. Jon Loomer: Creator of JonLoomer.com, the go-to destination for advanced Facebook marketers. @jonloomer
26. Lee Odden: CEO of TopRank Marketing, a digital marketing agency that also authors one of the most popular blogs on content marketing. @leeodden
27. Seth Godin: Blogger and author of 18 bestselling books translated into 35 different languages. @ThisIsSethsBlog
28. Oli Gardner: Co-Founder of Unbounce, and speaker on Conversion Centered Design. On a mission to eradicate marketing mediocrity. @oligardner
29. Brittany Berger: Head of Content and PR at Mention, moderator at Inbound.org, and creator of Build Your Own VA. @thatbberg
30. Shayla Price: B2B content marketing consultant with clients such as Kissmetrics, Shopify Plus, Datanyze, LearnSignal, SessionCam, Yotpo and contributor to Entrepreneur, Huffington Post, ConversionXL, SujanPatel.com @shaylaprice
31. Scott Abel: Owner and President of The Content Wrangler, and Co-Founder of Information Development World. @scottabel
32. Rand Fishkin: Founder and Wizard of Moz, and Co-Founder of Inbound.org. @randfish
33. Michele Linn: VP of Content at Content Marketing Institute. @michelelinn
34. Joe Chernov: VP of Marketing at InsightSquared, previously VP of Content at Hubspot, and Eloqua, where he was named content marketer of the year. @jchernov
35. Jeff Bullas: Entrepreneur, blogger, author, marketer and speaker ranked by multiple publications as the #1 Content Marketing and Social Media Influencer. @jeffbullas
36. Maria Poveromo: VP of Communications at Adobe. @mariapoveromo
37. Martin Jones: Leads content marketing, social media, and employee advocacy at Cox Communications. @martinjonesaz
38. Doug Kessler: Creative Director, and Co-Founder of Velocity, B2B marketing agency, awarded Content Marketing Agency of 2016 by the Content Marketing Awards. @dougkessler
39. Laura Fitton: Inbound Evangelist at Hubspot, previous CEO and Founder of OneForty, and author of Twitter for Dummies. @Pistachio
40. Mari Smith: Leading social media thought leaders, Facebook marketing expert, and author of two marketing books. @MariSmith
41. Ann Handley: Head of Content at MarketingProfs, author of the WSJ bestseller, Everybody Writes, and waging a war on mediocrity in content marketing. @MarketingProfs
42. Gary Vaynerchuck: Grew family wine business to $60M, now CEO of VaynerMedia, Co-Founder of VaynerSports, and author of four best-selling books. @garyvee
43. Leslie Bradshaw: Co-Founder and COO of JESS3, a data visualization agency, and entreprenuer at Bionic, a growth consultancy for large enteprsises. @LeslieBradshaw
44. Brian Solis: Digital analyst, speaker, author, and principal analyst studying disruptive technology and its impact on business at Altimeter Group @briansolis
45. Steve Rayson: Director at Buzzsumo, and co-founder of Anders Pink, and Kineo. @steverayson
46. Randy Frisch: Co-Founder and COO of Uberflip, and co-host of the podcast Content Pros. @randyfrisch
47. Deirdre Breakenridge: CEO of Pure Performance Communications, and author of five books including PR 2.0, The New PR Toolkit and Cyberbranding. @dbreakenridge
48. Aaron Orendorff: Copywriter, blogger, and content strategist who contributes to Entrepreneur, Fast Company, and Business Insider. @iconiContent
49. Pawan Deshpande: Founder and CEO of Curata, a software that helps business scale their content marketing. @TweetsFromPawan
50. Joanna Wiebe: Co-Founder of Copy Hackers, the home of conversion copywriting, and Airstory, a creation platform that marries knowledge assets with a smart doc. @copyhackers
We know there are many more influencers out there, so don’t stop searching for those experts to follow. Hopefully this will get you headed in the right direction.
