40+ Best Content Marketing Tools: A Comprehensive List

Laura Kloot

8 months ago

The golden rule of content marketing is to put stuff out there that people actually want to read, watch, or listen to – not just churning out SEO fluff.

It’s all about making a connection with your audience and showing your authority on the topics you talk about.

When you do it well, you build credibility and long-lasting trust with people.

But that doesn’t mean you can’t use content marketing tools to help you along the way. Far from it.

Choosing the right tools makes the whole content process smoother, more efficient, and enjoyable. That’s why we’ve put together a comprehensive list of recommended content marketing tools for every stage of the process, from creating the content to analyzing content performance, content distribution, visual content tools, and the latest AI tools for content marketing.

Take a look and learn how to leverage content marketing with a well-equipped toolbox.

Content Marketing Tools Examples

Content Creation Tools

1. Grammarly

Grammarly is more than just a simple spelling and grammar checker. It’s more like a proofreader who never tires of checking your work. It picks up on all those annoying little mistakes that can otherwise easily slip through the net – things like their and there, or other contextual errors.

Even more useful than that is it helps to level up the impact of your content by suggesting ways to make your sentences and paragraphs more clear and powerful. All-in-all, it’s a tool that helps make both you and your brand look good and build credibility.

Key features

Advanced spelling, grammar, and punctuation checks
Style suggestions for clarity, conciseness, and tone
Plagiarism checker

Pros

Boosts the professionalism of your content
Saves you significant time in editing
Helps ensure consistency across your team’s writing

Pricing

Free basic version. Premium plan is $30 per month. Business plan $25 per month. Enterprise plans available with custom pricing.

2. Outgrow

Outgrow is a tool that helps you make written content more interesting. Instead of plain blog posts, you can add interactive features like quizzes, polls, and calculators.

It’s perfect for grabbing people’s attention, getting them to share your content, and even capture email addresses along the way. It’s also simple to use, so you don’t need to invest a lot of time in making your content stand out.

Key features

Drag-and-drop builder for creating interactive content (quizzes, calculators, etc.)
Built-in lead generation forms
Detailed analytics to track user engagement

Pros

Boosts audience engagement and content shareability
Simplifies lead generation
Saves time and effort on content creation

Pricing

A range of pricing plans are available, starting with Freelancers through to Business plans. Starting from $22/month. Custom pricing plans for businesses are also available.

3. Substack

Substack is like a digital magazine where you get to publish your own ‘column’. Readers subscribe to your substack and receive newsletter emails with your content. Having your writing sent straight to people’s inboxes is a great way to build a more loyal following. You can also monetize your substack by charging for premium content that only paid subscribers can access.

The most useful thing about Substack is that it makes publishing a professional-looking digital blog or column really easy. This gives you more time to write great content that connects with your audience on a deeper level.

Key features

Easy-to-use newsletter creation tools
Built-in audience management and subscriber analytics
Option to offer paid subscriptions for premium content
Potential for podcast and video integration

Pros

Direct connection with your audience and full ownership of your content
Potential for monetizing your expertise
Simple, streamlined platform for publishing and distribution

Pricing

Free to publish. 10% fee is deducted from any subscription transactions.

4. Medium

Medium is somewhere between a blog and a social media platform. It makes it easy for anyone to publish their own content and share it with others. The best thing about Medium is that the platform already has a big audience and sense of community, so it’s relatively easy to get your content noticed. It can even help you get your content ranking higher on Google and there are built-in monetization options too. You also get access to a range of stats and graphs to see your content performance.

Key features

Easy-to-use publishing platform
Built-in audience of millions
Content distribution and potential viral reach
SEO benefits for your articles
Community engagement through comments and follows

Pros

Saves time and effort on content promotion
Ideal for repurposing existing content
Boosts brand awareness and authority
Simple interface, no tech skills needed
Potential for content to go viral

Pricing

Free to publish. You can monetize content with membership, starting at $5 per month.

5. Google Gemini

Although Google’s latest AI chatbot Gemini isn’t as good as ChatGPT at reasoning, it seems to be slightly more creative in the way that it writes. This makes it a useful tool for brainstorming ideas, preparing content outlines, and getting ideas for first drafts.

Key features

Competes with humans in reasoning and problem-solving
Tailored content creation and instruction
Available in 40 languages
Streamlines Google Workspace and Cloud tasks

Pros

Boosts productivity within Google products
Functions as a versatile personal assistant
Offers powerful APIs for developers
Accessible across multiple platforms

Pricing

Free for the basic Gemini chatbot. $19.99 per month for Gemini Advanced, which uses the Ultra 1.0 model.

6. WriteMapper

WriteMapper is a useful content marketing tool that uses AI and mind-mapping to help you quickly transform ideas into rough drafts. It’s great for organizing your thoughts and brainstorming content ideas.

Key features

AI-powered brainstorming
Lightning-fast content generation
Effortless paraphrasing and repurposing
Visual mind mapping tools

Pros

Beat writer’s block
Save time and boost productivity
Streamline content workflows

Pricing

Free trial for 7 days. Then prices range between $89 and $259 per month.

Content Distribution Tools

7. Outbrain

Outbrain helps connect brands with their target audience through native advertising on the world’s top publisher websites. With Outbrain campaigns, you can reach relevant audiences who are more likely to be interested in your landing pages and web content via engaging ad placements on the open web.

Key features

Distribute content across premium publication sites
Engage specific audiences with targeted content recommendations
Deep insights into campaign performance and engagement
Outbrain algorithm targets the right audiences at the right time

Pros

Connect with audiences on high-credibility sites
Drive more relevant traffic to your content
Easy campaign setup and management
Optimize campaigns based on detailed analytics

Pricing

Cost-Per-Click (CPC) pricing model – find out more here.

8. Quora

Quora is a Q&A platform that allows people to share and gain knowledge on pretty much any subject or topic. It’s great for organic content distribution that has a more authentic feel. The platform focuses on providing valuable information for its users, making it ideal for brand exposure and engagement when done right.

Key features

Find people actively seeking info relevant to your brand
Establish authority by providing insightful answers
Engage with your audience through comments and answers
Track content performance and reach

Pros

Interact with an engaged audience
Showcase your expertise and build trust
Leverage Quora’s algorithm for more organic content distribution
Free to use for content distribution and engagement

Pricing

Free to use, with a paid membership available, costing $5 per month. You can also run PPC ads on Quora.

9. Cision (formerly PR Newswire)

Cision helps brands share their news with targeted audiences and measure the impact of their PR communications. It is a key platform for getting your latest brand news, product releases, or important announcements out to the news media.

Key features

Reach media outlets and journalists worldwide
Send your news to industry-specific journalists and publications
Enhance press releases with images, videos, and documents
Measure the effectiveness of press releases with detailed reports

Pros

Access a vast network of media contacts and outlets
Gain trust by appearing on established news sites
Benefit from expert advice on press release strategy and distribution

Pricing

Cision pricing is available upon request.

10. StoryChief

StoryChief is an all-in-one content marketing management and distribution platform. It helps teams to collaborate more efficiently and publish content across multiple channels, such as social media, websites, and email newsletters. It also has a suite of tracking tools so you can monitor content performance directly from the platform.

Key features

Publish content to websites, social media, and email newsletters from one place
Work with your team on content creation and approval
Built-in SEO tools
Plan and schedule your content distribution

Pros

Centralize content management and distribution
Publish across multiple channels at the same time
Simplify team coordination with integrated tools
Gain insights into content performance

Pricing

Free trial available, then prices start from $30 per month.

11. Reddit

Reddit is a well-established network of forums and communities based on shared interests. People can easily connect with other users who have similar hobbies, passions, and curiosities. Content marketers can engage with their target market through Reddit. The site has more than 500 million monthly visitors and looks set for continued growth.

Key features

Metrics focused on engagement, not just traffic
Use it to find high-potential content and potential new topics
Provides industry benchmarks for comparison (premium version)
Get insights into your existing content archive

Pros

Distribute content in niche communities
Engage directly with your target audience
Utilize Reddit Ads to reach specific demographics
Content can gain significant traction and virality

Pricing

Free to publish and read, with a $5.99 charge per month for premium features.

Content Marketing Analytics Tools

12. Google Analytics

If you want to get a good overview of how well your website content is performing, then Google Analytics is the ideal tool. It shows how many people look at your content and how long they spend on each page. This allows you to work out which content is resonating well with your audience and fix any weak spots.

Key features

Understand audience interests, demographics, and how they find you
Track content performance
Measure campaign success
See live visitor stats

Pros

Free to use
Easy for beginners
Actionable data
Integrates with Google tools

Pricing

Free for the standard version. Google Analytics 360 with enhanced features is available for a custom price on inquiry.

13. BuzzSumo

In terms of content marketing tools, BuzzSumo is one of the most useful ones for getting inside knowledge into which topics are setting the online world on fire. It tells you things like what topics are buzzing at the moment, and which types of content are getting shared and mentioned the most. This is extremely useful to help optimize your content calendar with content that is on point and more likely to get attention.

Key features

Find trending topics
Analyze viral content
Discover key influencers
Learn from your competition

Pros

Create content that resonates
Reach the right people
Stay ahead of the game
Work smarter, not harder

Pricing

Free for 30 days. Prices range between $199 and $999 per month.

14. ContentSquare

If you want to understand how visitors interact with your content, ContentSquare offers a range of insights. It visually tracks every click, scroll, and interaction on your website, allowing you to identify friction points, test variations effectively, and tailor content for maximum engagement.

Key features

Heatmaps, recordings, and analytics reveal user behavior
Identify where visitors struggle and optimize content accordingly
A/B tests to experiment and measure the impact of changes on engagement
Identify visitor segments and tailor content for each group

Pros

Address pain points and interests for better engagement
Improve existing content based on real behavior data
See how content drives conversions and proves its value
Integrate with your analytics suite

Pricing

Bespoke pricing from ContentSquare’s sales team.

15. PiwikPRO

PiwikPRO is a powerful content analytics that focuses on data control and privacy. You retain full ownership of your data and deploy it on your own servers (or choose cloud hosting options from PiwikPRO). This level of control is vital for companies with strict privacy requirements and for ensuring compliance with regulations like GDPR. Most other content analytics tools are cloud-based.

Key features

See what content resonates with your audience
Discover how visitors engage with different content formats
Tailor content to specific audience segments
Track the success of content-driven marketing efforts.

Pros

Improve existing content based on real-world data
Track content ROI
Privacy-centric approach to maintain full data control and ensure compliance

Pricing

Free for the core offering. Enterprise package is offered at custom pricing.

16. Parse.ly

Parse.ly goes a bit deeper than some other analytics tools by tracking more intricate details like scroll depth, engaged time, video views, and other interaction metrics across real-time. They also maintain a vast database of historical data so you can benchmark your performance. It also helps to translate the numbers into actionable strategies with insight generation.

Key features

Metrics focused on engagement, not just traffic
Identifies high-potential content and suggests new topics
Provides industry benchmarks for comparison
Uncovers high performers from your existing content archive

Pros

Make informed decisions based on real audience behavior
Reveals elements that resonate with your audience
Get more mileage out of your content
See how your content stacks up against others

Pricing

Custom quotes on inquiry.

Social Media Content Marketing Tools

17. Hootsuite

Hootsuite lets you manage accounts across a wide variety of social networks and gives you powerful analytics to track results. It’s user-friendly and has plenty of collaboration features and integrations.

Key features

Inbox to manage all your messages and mentions
Schedule posts weeks ahead and find AI-suggested optimal times
Discover share-worthy content from across the web
In-depth analytics to track performance and uncover audience insights
Team collaboration tools, such as assigning tasks and shared calendars.

Pros

Saves time and stops you from having to juggle platforms
Data-backed decisions about what content actually works
Scales with your business needs
Wide range of integrations
Excellent customer support

Pricing

Free for 30 days. Premium plans begin at $99 per month

18. Buffer

Buffer is a social media management tool that helps you create and schedule posts for many platforms in advance. It helps you to maintain consistency across all social networks. Buffer stands out due to its user-friendly interface, emphasis on visual content creation, and affordable pricing, making it a good choice for beginners and smaller teams who want a hassle-free way to manage their social media.

Key features

Visually plan and schedule posts weeks in advance
Customize posts for optimal reach and engagement
Track performance data to refine your strategy
Integrations with Canva and Pablo for design
Team collaboration on paid plans

Pros

Easy-to-use and simple interface
Visual calendar keeps your social media flow organized
Affordable for small businesses and solo marketers
Known for friendly, responsive customer service

Pricing

Free option available. Premium plans from $6 to $120 per month, with a 14-day free trial.

19. Missinglettr

Missinglettr is designed to make the most of your existing content. It connects to your blog or website, uses AI to analyze your posts, and then repurposes it into a whole range of ready-to-share social media updates, complete with images and hashtags. Unlike competitors that focus on quick visual shares, Missinglettr excels at repurposing longer articles, creating year-long social media campaigns to keep your valuable content circulating. This focus on automation and maximizing content value makes it a time-saving tool for busy marketers.

Key features

Extract shareable snippets from your blog posts, articles, or videos
Automatically generates and schedules social posts
Analyze your content for relevant hashtags to boost reach
Discover and share relevant content from other sources
Manage multiple campaigns and social accounts with your team

Pros

Save time by reducing manual work creating social posts
Get more mileage, and longer lifespan, for your best content
Maintain social media consistency even when you’re short on time
Beginner-friendly interface and well-designed onboarding flow

Pricing

14-day free trial available. Packages start at $15 per month for solo users and up to $99 for high-volume users.

20. Sendible

Sendible offers a comprehensive suite of features to manage, monitor, and measure the impact of social media campaigns across multiple platforms from a single dashboard. It’s ideal for agencies, businesses, and individual or freelance content marketers.

Key features

Centralize your social media accounts
Plan and schedule posts in advance across different platforms
Keep track of brand mentions, keywords, and competitor activity
Access detailed reports

Pros

Save time by managing all social media in one place
Advanced scheduling tools help in planning
Monitor interactions to maintain a positive presence
Make informed decisions with comprehensive analytics

Pricing

14-day free trial. Pricing starts at $29 per month with more expensive team options available.

21. Mention

Mention is a web monitoring content marketing tool that lets you listen, analyze, and interact with your audience, wherever they are online. The tool tracks every time your business is ‘mentioned’ on social media or across the web, so you can more effectively manage your responses and interactions. It’s also an excellent tool to monitor sentiment around your brand or niche by what people are saying online.

Key features

Manage all your social accounts – Facebook, Twitter, Instagram, LinkedIn, etc.
Create and schedule weeks of content in advance
Visually plan your social media flow with a drag-and-drop calendar
Track mentions, trends, and competitors to stay informed
Collaborate with team members on content and campaigns

Pros

Saves time and streamlines your social media routines
Make data-driven decisions with in-depth analytics
Agency-friendly with client management tools and white-labeling
Easily design posts and edit images with Canva integration

Pricing

14-day free trial, followed by pricing ranging between $41 and $149 per month.

Content Marketing Management Tools

22. HubSpot CMS Hub

One of the biggest names in content marketing, HubSpot CMS Hub is a platform that makes it easy to create and manage websites and landing pages. You also get powerful SEO and personalization tools. It connects smoothly with HubSpot’s other marketing and CRM tools, acting as a unified marketing hub. The platform is known for taking a data-driven approach to content creation.

Key features

Create beautiful pages and posts without coding knowledge
Optimize content, track keywords, and improve your search rankings
Deliver targeted variations based on visitor data and behavior
A/B testing to see which versions of your content perform the best
Integrates with HubSpot’s CRM to track leads generated from your content

Pros

User-friendly, making it perfect for non-technical teams
Seamlessly integrates with HubSpot’s suite of content marketing tools
Track content performance with powerful analytics
Content personalization for increased engagement

Pricing

Free version available. Paid plans range between $20 and $1200 per month.

23. WordPress

WordPress.com is a hosted platform that offers a simplified way to build and manage a website using WordPress open-source software. WordPress.com handles the technical aspects like hosting and updates, making it an easy entry point for content marketers, especially for beginners. While it offers free plans, customization and functionality can be more limited compared to a self-hosted WordPress.org website.

Key features

Get your website up and running in minutes, no technical expertise required
Handles software updates and security patches
Choose from a wide range of free and premium themes
Create and publish blog posts or pages with simple editing tools
Use a free WordPress.com subdomain or connect a custom domain (paid plans)

Pros

Ideal for beginners who want a hassle-free way to build a website or blog
Start with a free plan and upgrade for more features and storage space
Takes care of hosting, backups, and security
Access helpful resources, forums, and customer support
Offers website building, content creation, and basic marketing tools in one place

Pricing

Pricing ranges from free to $100 or more per month at the enterprise level.

24. CoSchedule

CoSchedule is a powerful content marketing platform designed to streamline your entire workflow. Its visual calendar lets you plan, schedule, and track content across various channels, while the built-in Headline Analyzer helps you optimize every piece for maximum impact. CoSchedule stands out with its team collaboration features and ReQueue tool, which automates the re-sharing of your best content.

Key features

Centralized hub for planning content across multiple channels
Publish directly to platforms like Facebook, Twitter, LinkedIn, and more
Seamless assignment, approval workflows, and communication tools
Craft click-worthy headlines with AI-powered scoring and suggestions
Automatically reschedule your best social posts for extended reach

Pros

Streamlines your content marketing workflow.
Collaborate easily and keep projects on track
Data-driven headline optimization for more engagement
Repurpose top content and schedule social shares

Pricing

A free plan is available. More features are unlocked on the premium $19 per month plan and custom pricing for larger businesses.

25. Feedly

Feedly is a content curation platform that simplifies staying ahead of the curve. It gathers news, trends, and even competitor updates from all over the web and delivers them to your personalized feed. Its user-friendly interface and AI-powered recommendations make content discovery effortless, saving you time on research. Unlike simple RSS readers, Feedly helps you and your team curate inspiring content, share insights, and fuel your content marketing strategy.

Key Features

Aggregate content from blogs, websites, publications, YouTube channels, and more
Leo AI (on paid plans) analyzes your content and suggests relevant articles
Organize content, share articles, and leave notes for team collaboration
Connect with Slack, Hootsuite, Buffer, and other marketing tools
Quickly find specific content and refine your news-feeds

Pros

Track industry trends, competitor moves, and emerging topics
Discover fresh content ideas and fuel your imagination
Centralize your content research and save valuable time
Share insights and brainstorm content ideas
Connect Feedly to your workflow for easy content sharing

Pricing

Free trial available. Pro plan starts at around $9 per month. Enterprise pricing upon request.

26. Linktree

Linktree is a tool that helps you consolidate your online presence with a single link to all your social media profiles, websites, and content. In this way, Linktree makes it easy for your audience to find everything in one place. This tool is especially useful for platforms like Instagram and X (Twitter), where you can only share one link in your bio.

Key features

Simple and quick setup process
Customizable link pages to match your brand
Analytics to track link clicks and audience engagement
Integration with social media platforms and online services
Supports monetization features like payment links

Pros

Centralizes your content and online profiles
Enhances user experience by simplifying access to all your content
Provides valuable insights into which links are driving engagement
Helps improve online visibility and content discoverability
Offers a professional look to your digital presence

Pricing

Free basic version available. Unlock more features with packages starting at $4.49 per month.

SEO Content Marketing Tools

27. SEMrush

SEMrush is an SEO tool with a wide range of features to improve the visibility of your content in SERPs (search engine results pages). Additional features give you insights into competitor strategies, help you find the best keywords for your content, and recommendations to enhance your overall SEO.

Key features

Keyword research and analysis
Competitor analysis and benchmarking
Site audit and on-page SEO recommendations
Backlink tracking and analysis
Social media and brand monitoring

Pros

All-in-one platform for SEO, competitor research, PPC, and social media
Helps identify organic search opportunities
Enables performance tracking and analysis
Make better decisions with deep data and insights

Pricing

Free trial, with paid plans starting from around $110 monthly.

28. Ahrefs

Ahrefs offers a suite of SEO tools to help you rank higher in search engine results. It’s well known for its advanced backlink analysis tool, but also offers dozens of other features including keyword research, competitor analysis, site audit, and content exploration tools.

Key features

Backlink analysis and monitoring
Keyword research tools and insights
Site audit features to identify SEO issues
Content explorer to analyze top performers in your niche
Rank tracker to monitor your search rankings

Pros

Provides deep insights into your website’s backlink profile
Helps discover profitable keywords and content ideas
Identifies technical SEO issues
Enables ranking monitoring for you and your competitors

Pricing

No free trial with prices ranging between $99 and $999 per month.

29. Yoast SEO

Yoast SEO is a popular WordPress plugin for optimizing web content to rank higher in search engines. It’s ideal for website owners, bloggers, and digital marketers of all types. It has an intuitive interface that makes it much easier to look after the technical aspects of SEO, such as generating sitemaps.

Key features

SEO analysis to optimize your content for keywords
Readability analysis to make your content engaging
Automatic generation of XML sitemaps
Full control over site breadcrumbs
Social media preview and integration

Pros

Helps improve the readability of your content
Advanced technical SEO features with no tech expertise needed
Integrates perfectly with WordPress websites

Pricing

A free version is available. The more powerful premium version costs $99 per year.

30. SurferSEO

SurferSEO helps you optimize your content for search based on a vast collection of real-time and historical data. The tool analyzes all the highest performers in your niche and helps you find top keywords and details how to structure your content for maximum SEO impact.

Key features

SERP Analyzer for competitive analysis
Content Editor to optimize content in real-time
Keyword Research tool for finding related terms and questions
SEO Audit to improve existing content and pages

Pros

Offers a strategic approach to content optimization based on real-time data
Helps create content that is both user-friendly and optimized for search engines
Increases the chances of ranking higher in search results
Saves time on SEO research and analysis

Pricing

7-day free trial, followed by packages starting from $89 per month.

31. AnswerThePublic

AnswerThePublic is a “search listening” tool that gives you lists and data visualizations to show what people are searching for online. It also suggests autocomplete searches to help you find fresh content ideas to meet the needs of your audience.

Key features

Visual keyword research and question discovery
Data from real user searches on Google and Bing
Categorized queries for content planning
Exportable reports for further analysis

Pros

Helps to uncover a wide range of content ideas and topics
Understand audience search intent and behavior
Enhance content relevance and SEO strategy
User-friendly interface for quick insights

Pricing

Free 7-day trial, then prices starting from $5 per month.

Visual Content Marketing Tools

32. Canva

Canva is a graphic design platform for creating high-quality social media images, presentations, and other visual content. Its library includes 1000s of design templates, images, fonts, and more, which makes it easy for anyone, with or without design skills, to create engaging graphics.

Key features

Intuitive drag-and-drop design tool
1000s of customizable templates
Large library of images, icons, and fonts
Collaboration features for team projects
Download and print in various formats

Pros

Professional design results for non-designers
Save time with easy-to-use templates and layouts
Get consistency with customizable brand kits
Easy to collaborate and share designs

Pricing

Free version with limited features. Pro versions start at $12.99 per month.

33. Piktochart

Piktochart is a web-based infographic app that helps non-designers create good-looking infographics and visuals. It has themed templates, making it easy to create graphics, presentations, flyers, reports, and much more.

Key features

User-friendly drag-and-drop interface
Templates for infographics, presentations, and reports
Customizable design elements for brand alignment
Interactive charts and maps to visualize data
High-quality downloads in various formats

Pros

Enhance data presentation with interactive elements
Streamline design workflows for non-designers
Encourage creativity with customizable options

Pricing

Free version, with more features on paid plans starting at $14.

34. NiftyImages

NiftyImages is a content marketing tool that enhances your email marketing with personalized visual and interactive elements, such as dynamic images, countdown timers, and more. The aim is to improve engagement and conversion rates by making emails more visually and experientially appealing.

Key features

Personalized images and text in emails
Dynamic countdown timers to create a sense of urgency
Interactive polls and surveys within emails
Easy integration with most email marketing platforms
Real-time updates to images based on recipient actions

Pros

Boosts email engagement through personalization
Creates a sense of urgency with countdown timers
Offers unique interactivity with polls and surveys
Enhances recipient experience with dynamic content

Pricing

Free trial, followed by packages starting from $25 per month.

35. VistaCreate

VistaCreate (formerly Crello) is a web-based graphic design tool helping content creators make visual content for web, social media, and print. The large library of templates and design elements lets you put together unique visuals, without the need for in-depth design skills.

Key features

1000s of professionally designed templates
Library of photos, videos, and design objects
Easy-to-use animation and video editing tools
Customizable brand kits for consistency
Direct social media posting and scheduling

Pros

Enables rapid creation of high-quality visual content
Supports a wide range of content types, including animated graphics
Helps maintain brand identity with customizable elements
Streamlines content creation for social media marketing

Pricing

Free version, with a pro plan for $10 per month and 14-day free trial.

36. Stencil

Stencil is an image creation tool that helps content marketers and bloggers craft graphics quickly without needing design skills. The easy-to-use platform has thousands of stock photos, templates, icons, and fonts to choose from.

Key features

User-friendly interface
Large library of images, templates, and design elements
Quick and efficient design process

Pros

Make professional-looking designs without advanced skills
Create consistent visuals across all marketing channels
Suitable for individuals and teams with scalable features

Pricing

Free version available, with pro plans starting from $9.

Content Optimization Tools

37. CoSchedule Headline Studio

A good headline is critical to get people to engage with your content. CoSchedule Headline Studio is a tool that analyzes word balance, readability, and SEO, and suggests improvements to ensure your headlines capture attention and drive traffic.

Key features

Recommendations for improved search engine visibility
Evaluate the emotional, common, uncommon, and power word mix
Ensure your headlines are easily understandable
Optimal character and word count for SEO and engagement

Pros

Create headlines that attract more clicks and shares
Accessible content that appeals to a wider audience
Optimized headlines for better search engine rankings.
Easily accessible tool for improving content quality.

Pricing

Free version, with a premium version available for $4 per month.

38. Crazy Egg

Crazy Egg shows how visitors interact with your website through heatmaps, scroll maps, and other visual tools. The insights can be used to help you improve UX and boost conversions based on real user data.

Key features

Heatmaps provide a visual display of where visitors click on your site
Understand how far visitors scroll, highlighting potential drop-off points
A/B testing to test different elements of your site
Collect direct insights from your audience

Pros

Make informed decisions based on how users interact with your site
Optimize site layout and content for better engagement
Identify and remove obstacles in the user journey
Quick setup with detailed analytics reports

Pricing

30-day free trial, followed by pricing plans starting from $49 per month.

39. Screaming Frog SEO Spider

Screaming Frog SEO Spider is a useful tool for SEO professionals and webmasters. It provides deep insights into your website’s SEO health, enabling detailed technical audits, quick problem identification, and effective optimization strategies.

Key features

Analyze large and small websites with efficiency
Identify SEO issues like broken links, missing tags, and redirects
Evaluate page titles, meta descriptions, and headings for optimization
Use CSS Path, XPath, or regex to extract data from your website

Pros

Uncover issues affecting your site’s search performance
Automate the audit process for quick and comprehensive insights
Works on multiple platforms with a user-friendly interface

Pricing

Free version or $259 per year for the pro version.

40. CanIRank

CanIRank is an innovative SEO tool that uses AI to offer insights and personalized strategies to improve your website’s search engine rankings. Unlike traditional SEO tools, CanIRank focuses on delivering actionable advice rather than raw data.

Key features

Generate and interpret complex text
Communicate and generate content in various languages
Implement ChatGPT into websites, apps, and software
Improves over time through updates and user interactions

Pros

Efficiently produce quality text for numerous applications
Provide interactive and personalized user experiences
Automate responses without losing personal touch
Useful for educators, marketers, developers, and more

Pricing

Free trial available

41. ChatGPT

ChatGPT is a generative AI chatbot that can generate human-like responses, revolutionizing the way many people do their jobs, especially content marketers. Although limited in the quality of the content it produces, it’s still a useful tool to help with content creation and optimization. It’s especially useful for brainstorming new ideas and critiquing written content.

Key features

Generate and interpret complex text and images
Communicate and generate content in various languages
Using OpenAI’s API, you can implement ChatGPT into websites, apps, and software
Improves over time through updates and user interactions.

Pros

Efficiently produce written text for a variety of applications
With the right prompts, you can get very helpful outputs
Useful for content optimization and brainstorming

Pricing

Free version available which uses GPT-3.5. To access the more sophisticated GPT-4 model, you need a pro subscription for $20 per month.

AI Content Marketing Tools

42. ShortlyAI

ShortlyAI uses an advanced AI engine that helps writers and marketers generate content quickly. It’s designed to streamline the writing process, from blog posts to creative stories.

Key features

Easy-to-use platform with minimal setup
Generate content in almost any format and style
Understands context
Streamlines working alongside AI to refine and develop text

Pros

Quickly produce drafts by collaborating with AI
Suggest creative ideas to inspire your writing
Allows for more efficient allocation of resources
Useful for creative writing and professional content

Pricing

2-month free trial, then $79 per month.

43. Originality.AI

Originality.ai is a tool that you can use to scan content and receive an assessment of the likelihood of it being AI or human-generated. The tool uses AI technology itself to detect patterns and telltale signs of AI-generated content. As search engines tighten up on AI-written content, tools like this are likely to become more popular.

Key features

Determines if content was generated by AI, helping to ensure authenticity
Checks for plagiarism by identifying instances of copied content
Offers detailed analysis of originality scores
Integrates with various content management systems and workflows

Pros

Helps to ensure content is original and plagiarism-free
Maintains trust in your content
Quickly scans and provides reports, streamlining reviews
Designed for easy use by people of all skill levels

Pricing

Pay as you go pricing, working out at $30 for 300,000 words or $14.95 per month for 200,000 words.

44. Copy.ai

Copy.ai is a user-friendly AI-powered content-writing platform. It simplifies the creation of copy for a variety of use cases including blog, social media, and email content.

Key features

Quickly generate copy for a range of formats
Get suggestions to overcome writer’s block
Create content in several languages
Easy navigation and content creation process

Pros

Cut content creation time considerably
Provides new ideas and perspectives for content strategies
Helps create compelling copy that resonate

Pricing

Free versions available. Pro versions start from $49 per month.

45. Jasper.ai

Jasper.ai (formerly Jarvis.ai) has been at the forefront of AI-driven content creation for a few years. It’s ideal for marketers, agencies, and content creators, helping them to create first drafts for blog posts and advertising copy, amongst others.

Key features

Generate large volumes of content quickly
Integrates SEO best practices
Supports content creation in multiple languages
Collaborate with teammates for streamlined content creation

Pros

Get faster written content output
Produces fairly well-written content consistently
Adaptable for various content types and industries

Pricing

Free trial, followed by pro plans starting at $39.

Using Content Marketing Tools Strategically

So there you have it, the ultra-comprehensive content marketing tools list that covers the A to Z of content marketing. Before you try them out, we just want to remind you that using the right tools isn’t enough if you don’t apply the right strategy.

Strategic use of content marketing tools involves understanding your audience, setting clear objectives, and continuously measuring the effectiveness of your efforts. Only then you can leverage content marketing tools to their full potential.

Remember – the ultimate aim of content marketing is to create and share content that resonates, engages, and converts. Check out our guide to building a strong content marketing strategy here.